Marketing Manager, Enterprise Accounts

Date Posted: 02/11/2019
Job Ref: 0502

Location: New York

Salary: up to $120,000 plus bonus

Job Description:

We are seeking a Marketing Manager to work with this very prestigious FinTech Company. Working as part of the Americas regional (large enterprise) team, and reporting to the Americas Field Marketing Director, this role is a key interface to the sales and customer facing organization.

In your role your primary objective will be to generate qualified leads in line with our client's business plan. The remit of your role will encompass strategic planning, identifying and analyzing customer demand, developing the annual marketing plan and building campaign programs. This includes managing the regional partner marketing channels. Responsibilities include:-

  • Develop and manage an annual marketing plan to meet the specific regional goals and market opportunity, in collaboration with the Regional Marketing Head and other senior stakeholders.
  • Work closely with the sales and solution marketing teams to implement our client's Go To Market campaigns and plans based on the needs of targeted buyers across relevant banking and finance segments.
  • In collaboration with the regional partner sales manager, define and execute joint demand generation programs that support the local and regional partner channels while aligning with the Americas marketing plan.
  • Drive focused account marketing programs to increase the share of wallet within our major accounts and accelerate upsell and cross-sell opportunities.
  • Execute region-specific marketing programs that will ultimately drive demand and aggressively build the sales pipeline.
  • Build an appropriate mix of integrated campaign tactics, including events, roundtables, email, webinars, telemarketing, social media, ABM, etc, to deliver the regional campaign goals within the budget allocation.
  • Own/collaborate on the delivery of the company flagship event
  • Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales

    To apply, please go through our web site.

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